Bing vs. Google on Downloading WinRAR [Winner: Google]

I’m fighting with the beta of System Center Virtual Machine Manager 2012, a Microsoft utility for managing cloud computing resources. It’s a fight I shouldn’t have to engage in as Microsoft requires a pre-requisite that can’t actually be opened by the default tools installed with the operating system, the Windows Automated Installation Kit which is helpfully delivered as an ISO instead of something that can be opened natively.

WinRAR, a well-known and well-respected file compression utility is my go-to utility for opening ISOs as it will extract them into a folder with a single click. It’s also a program I never seem to have the installer on hand for, so instead of digging around for my department’s installer I go find the web page.  Bing is the default search engine for Internet Explorer on Windows Server 2008 R2 SP1 and I used it to search for “winrar”, expecting to be quickly taken to a download site. Instead, I received a search result page entirely devoid of what I was looking for.

That’s a screenshot of the data area of the browser, from the server in question. There were three results displayed on the first page (it didn’t want to scroll). Zero of these results are links to download WinRAR, or are even to the company that even produces WinRAR. Two of the results are sponsored advertisements to a WinRAR competitor, and one is the Wikipedia entry about the software. (The page extends to the right as well, with 5 more advertisements I cropped from the screenshot, none are links to the author’s web site.)

I was so shocked by this absolute lack of results I had to open a tab with Google on the same machine and search that way:

The very first result is the official homepage of WinRAR, complete with a quick link to Download. Perfect! The second result is the same as the “Download” quick link from the first result. The third result is another domain name for the same company, as is the fourth. And it continued with several more links to reputable download sites (CNet, etc.), and finally the Wiki entry.

It’s no surprise that less than 1 in 10 web searches are on Bing when it can’t accurately return results for something that’s been around for years, has an excellent reputation and is very widely distributed. Winner in this unexpected challenge? Google. But I would like to thank Bing for a nostalgic trip back to the early days of web search in the ’90s when there were zero good options out there. I’m very glad that’s not the case anymore.

Bing Travel is excellent, it’s a shame their web search is pretty much useless.

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One Response to Bing vs. Google on Downloading WinRAR [Winner: Google]

  1. Fantastic blog you have here but I was wanting to know if you knew of any
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    about in this article? I’d really like to be a part of group where I can get feed-back from other knowledgeable people that share the same interest. If you have any recommendations, please let me know. Cheers!

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